Book Reviewers Wanted – Marketing Video

I’ve produced over 200 book trailers but this unique request was by an author who wanted to reach out to reviewers who would be interested in reviewing his book.

Since he is in Texas and I am in Chicago we recorded his part of the video using zoom. This gave him a chance to make his personal appeal explaining why they should be interested in the novel and why it was of particular interest to him to have experienced reviewers take a look at it and comment.

Rather than just have a boring “talking head” I embellished the production with video clips and still shots that would engage viewers in the title, topic and themes related to the storyline.

By inserting the Zoom recording into various shots of people using their laptops I feel we created more intimacy between the author and his prospective audience and also gave me a chance to vary the shot a little.

There are a number of ways that authors can use video to promote their books, I think this is one more interesting idea.