Here are two examples where we were able to create multiple short videos from one production session.
These projects were produced in conjunction with our client DoorCountyNavigator.com who provides travel information for visitors to Door County Wisconsin across multiple communication and social media platforms.
In this first case we recorded the business owner giving a tour of her multi-use retail facility. The tour took about one hour of shooting time, about an hour of cutaways and about an hour of technical setups and adjustments. Resulting in roughly a three hour session.
After editing we were able to produce three feature segments that showcases the subjects two restaurants and retail store. In addition there is one full longer version that provided content for our Chicago cable TV program “A Peek Inside the Door” and a trimmed version for the company’s own use.
In the second case we recorded the business owner speaking about his personal business journey as well as describing details of his his various products. The session length was comparable at about 2.5 to 3 hours total shooting time. In this example we were able to extrapolate about 14 shorter videos ideal for social media use as well as a few slightly longer feature spots and a longer version to be used as content for a second “Peek Inside the Door” episode.
The point is that there is an economy of scale when shooting multiple videos if you can shoot them all in one session, then examine the content to see how many segments you can produce in post-production.