I do some marketing consulting for a music publisher, and on the spur of the moment decided to make some quick ad hoc videos with a few composers and arrangers who attended a recent conference. It occurred to me that trade shows, conventions and conferences are a perfect time to “pick the brain” of some of your company or industry experts because they are all available in one place. In this example it was an opportunity for one of the composers to give us a little insight into why he included the arrangements he included in this current collection of music for jazz piano students.
Think about who the experts are in your company, organization or industry and consider getting video clips that you can use to further the understanding of your products or services. Then brand and use them in your marketing materials.