Using Zoom to Produce Social Media Video Campaign

This is an example of a social media video campaign that we produced for a client using Zoom. In this case the client was in Phoenix and I was in Chicago. We got together via Zoom and recorded about an hour of video content. I prompted him to speak about some aspects of his business that we had previously identified as being potentially interesting or useful to prospective clients of his.

After we completed the recording session I cut it into 9 segments then edited the segments into a series of short social media videos adding a short call to action clip to the end of each segment.

The client then posted the videos via social media according to a distribution plan we helped develop. In the plan he would he would post two different videos every week a few days apart. Over a two month period all nine videos would have been posted two times in a rotating pattern so that there were two different videos posted every week. The client can repeat this process three or four times providing a complete year long social media campaign from one recording session providing a considerable economy of scale. A sample distribution plan is posted below.

When it comes to video content creation stop trying to create videos on a weekly basis or whenever you feel you have time, instead let us help you create and economical social media video content series that you can record once and post for the next 12 months or more. In addition we can extrapolate short teasers, promos and memes that will give you additional content for those who want to post more often or on various platforms.

This one video shows 8 video clips as part of the social media video content creation program.