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An effective strategy to utilize social media begins with content creation. One way to tackle this task is to find a newsworthy story or topic and see how many ways you can repurpose it. Begin with the “long form” content first. That is usually an article or a blog post.  The number one rule is to write as naturally as possible.
Start with your core story. This can be an experience you had, a case history, or some useful information you want to share.