Music Publisher Marketing

Reno and Julie Lovison at Lee Roberts booth MTNA Orlando 2018
Reno and Julie Lovison after setting up booth at MTNA Orlando 2018.

We have been providing marketing consulting and tradeshow assistance to Lee Roberts Music Publications for over 25 years.  Julie and Reno Lovison have represented the company, who is the sole publisher of the Robert Pace Piano Series, at 18 annual Music Teachers National Association Conferences, most recently in Orlando, Baltimore, Las Vegas, and San Antonio.

Julie reviews a Pace Piano Method book with booth visitor at MTNA Las Vegas 2016

Julie Lovison is Director of The Lake Shore Music Studio in the Old Town / Gold Coast area of Chicago, providing piano lessons for all ages.  She studied with Dr. Robert Pace at Columbia Teachers’ College in New York prior to becoming a consultant to the International Piano Teacher’s Foundation that he founded. Julie provides training to teachers who want to know more about the Pace philosophy of piano pedagogy and about group piano teaching. She is a specialist in incorporating music games into the piano teaching curriculum for the purpose of not only making learning more enjoyable but also using the technique of “play” to engage children and teach them in a way that exploits their natural curiosity and sense of fun.

Reno had worked with Dr. Robert Pace for many years, helping to employ changing technologies into the company’s marketing scheme and is happy to be working with his daughter Dr. Cynthia Pace who succeeded her father as C.E.O.

“This has been a great alliance for us,” says Reno “Because it provides an opportunity for Julie and me to work together, combining our talents to benefit a client we both admire.”