Journalists Want Your Video

A Proactive Report survey by Sally Falkow, president of PRESSfeed: The Social Newsroom found that journalists regard images (and video) important, but only 38 percent of PR pros add these to the news content they submit. Are you submitting video with your press releases? Why not? “Viewers have come to expect videos”, Falkow says.

Journalists want video to be delivered via embed codes, which are essential for media outlets that want audiences to view videos on their site rather than clicking to another page like YouTube or a corporate site. Do you know what an embed code is? Do you know where to find it? Do you know how to use it?

“The No. 1 reason that publicists aren’t grabbing this opportunity is lack of resources and lack of skills,” says Falkow, author of “Smart News: How to Write Press Releases in The Digital Age.” “They don’t know how to do it.”

Surprisingly, kids aren’t much better than their elders in incorporating video and images. Falkow says (they) know how to take videos and post images on Instagram, “but they’ve never been trained how to do it as a business strategy.” At a recent Public Relations Society of America event, Falkow says, four or five recent graduates told her that they hadn’t been taught visual media strategies. She calls this a sad state of affairs, leaving young professionals unprepared. She adds, “They’re not being taught analytics. They’re not being taught digital.”

You can read the whole article here: http://www.ragan.com/Main/Articles/47856.aspx#

Good news is that you are in the right place. We can assist you with your video PR strategy.