Cost Saving Social Media Video Marketing Tip We are always looking for ways to offer lower cost to our clients by finding some economy of scale when producing video. One of the best strategies we have found is to create multiple videos during one video production session. Here are three case histories where we were…
Brothers Armando and Nino operate Fish Creek Grill in (you guessed it) Fish Creek and Summer Kitchen in Sister Bay both in Door County Wisconsin. Here are two quickie video productions we did in conjunction with DoorCountyNavigator.com for their review page and are perfect for a website, facebook or social media.
This is a very quick promo video utilizing a PDF flyer produced for a 2017 Earth Day event held at “Let Them Eat Chocolate” in Chicago and co-sponsored by AuthorsBroadCast.com. A good example of how we can help you create quick cost effective social media video for event promotion or other business promotion. *Graphics and…
This is a promo video we produced for Artists in Motion to show how the Edgewater Art Fair has had a positive affect on area businesses.
The PR director for this California based author and leadership coach provided me with a number of video clips and DVDs. It was my task to utilize these assets to fashion a story, write a script and use my voice-over to present Dr. Watts as speaker and trainer. In this case the segment of him dancing…
This is a video for an actual real live workshop of mine. But it is also a sample of text only video with a voice-over. You will be able to guess pretty quick what I am explaining if you just look at a few seconds of the video. This kind of video production uses — you guessed it –text only — no graphics — no pictures — just text, only.
Some reasons to use this style of video is firstly rapid production. These are pretty quick to do compared to other kinds of video but not necessarily easy. There are a few steps involved and may be more involved than some of you might want to do on your own. But I’ll explain that next. Another reason to do a video that only uses text is to re-purpose articles or other written material into a video product in order to make that content available on video platforms like youtube or to make it available to people who prefer to consume their information via video.
Also they are oddly compelling because the viewer is actively engaged on the process. It is less passive than a typical video. It is not for every purpose but it is fairly ideal when you are faced with putting a lot of text on a web page where you risk having your visitors simply skim the material when you really need them to read it all and understand the content being presented. When you add the voice over it is even easier to consume because you can listen while you read along.
Now some people don’t like this kind of video because they prefer to read at their own pace or skim the material. But many people including me are both visual and auditory learners and for us the reinforcement of reading and listening is a win-win situation for better comprehension of the information on the first pass.
Traditional video with colorful graphics and visuals that aid comprehension is also good, but it can be a little more costly to produce, takes a little more planning and typically requires that you look “ready for company” if you plan to appear on camera.
To make a text only video you will need to have your script typed up in Word. Next you will need to format it so that it can be exported to PowerPoint with just a sentence or two per slide. This is a bit time consuming but easier once you know how to do it. Then you export each slide as individual jpgs and finally assemble them as a video using your favorite video editing software. This is where you can also add the the voice over that you have pre-recorded and any music or sound effects you want to include.
If you want assistance we provide that service at any step in the process. If you need help with writing, production, voice-over or the whole project just let me know. That’s why we’re here. Oh! And if you’re in the Chicago area and want to attend the Grow Your Business workshop that’s good too. Let me know how we can help. We provide a variety of marketing services for growing businesses.
This is a simple animation video I produced to promote a three hour grow your business workshop in Chicago.
We will create a captivating “Musician Profile Video” through a live documentary style interview. The video can be uploaded to our Youtube channel and/or your channel. The uploaded video can then be embedded on your website to help your fans and booking agents better understand your musical journey. We will submit your video to Chicago Cable Access Channel to expose the artist to a wider audience. Other distribution options are also available. Contact us to learn more about the process. We are anxious to answer any questions you may have.
Simple video production showing display of Polish Regional Costumes at that Polish Center of Discovery and Learning in Chicopee, MA featuring an impromptu performance of the Chopin Nocturne in E flat performed on the Polish Center piano by Julie Lovison.
Musical pedagogue Dr. James Lyke, Professor Emeritus, University of Illinois talks about his collection of piano arrangements based on the songs of Irving Berlin. The collection “Play it With Music” is published by Lee Roberts Music Publications and is distributed through Hal Leonard Music. We produced this somewhat impromptu video onsite LIVE at the 2015 MTNA Conference in Las Vegas, NV. Dr. Lyke’s description of the pieces is accompanied on the piano by his co-arranger and collaborator Geoffrey Haydon.
This is a good example of how to take advantage of the resources at a trade show or conference to promote your products. It is often a perfect time when all of the knowledgeable stakeholders are available in one place and the venue offers an active and energetic backdrop for your production.
Geoff put me onto the YouTube video of Say It With Music. I thought it was great! Thanks for putting together that amazing video. I usually don’t like to see or hear myself, but this time, I did.