Tag Archive for content

How to Repurpose Blog Posts and Find Social Media Opportunities | Content Creation

An effective strategy to utilize social media begins with content creation. One way to tackle this task is to find a newsworthy story or topic and see how many ways you can repurpose it. Begin with the “long form” content first. That is usually an article or a blog post.  The number one rule is to write as naturally as possible.
Start with your core story. This can be an experience you had, a case history, or some useful information you want to share.

Is Video Part of Your Content Marketing Strategy?

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.*  More and more companies are changing the emphasis of their marketing communication strategy away from printed words alone in favor of…

Modern Product Page – Excerpt from Website Magazine

To make the virtual shopping experience even more realistic, retailers should add videos to their product pages. Videos are not only more informative than images, but they also provide consumers with a better idea of how a product works and how it looks when it’s in-use. Fitbit, for example, offers short videos on its product…