Musical pedagogue Dr. James Lyke, Professor Emeritus, University of Illinois talks about his collection of piano arrangements based on the songs of Irving Berlin. The collection “Play it With Music” is published by Lee Roberts Music Publications and is distributed through Hal Leonard Music. We produced this somewhat impromptu video onsite LIVE at the 2015 MTNA Conference in Las Vegas, NV. Dr. Lyke’s description of the pieces is accompanied on the piano by his co-arranger and collaborator Geoffrey Haydon.
This is a good example of how to take advantage of the resources at a trade show or conference to promote your products. It is often a perfect time when all of the knowledgeable stakeholders are available in one place and the venue offers an active and energetic backdrop for your production.
Geoff put me onto the YouTube video of Say It With Music. I thought it was great! Thanks for putting together that amazing video. I usually don’t like to see or hear myself, but this time, I did.
This is a short promo we produced showing excerpts from a Workers Health & Safety Conference we videotaped in Connecticut. The conference was presented as four one-and-a-half-hour sessions over two days to a group of construction industry delegates from China and involved a translator. We recorded each session then added the PowerPoint slides in post production. The final version was delivered a few weeks later to the seminar attendees and other stakeholders as a DVD set to serve as a review and to share the content with their staff. In this promo I took the animated intro we produced and used it as a background, superimposing excerpts from the conference as a picture-in-picture on top.
I cannot say enough great things about Reno, and the services he provided, both before, during and after our conference. Reno is a highly valued, ongoing asset to our team, not only providing video and writing services but overall communication guidance and spot-on strategic input as well. He is an experienced, professional & creative thinker who is reliable and easy to work with. It was both a privilege and pleasure to work with Reno, and we have made plans to incorporate his services into our future projects. – Ed Lai, VisionBridgeConsulting.com
In this video production example, Reggae musician guitarist/singer Stann Champion is also a DJ at WNUR Radio outside Chicago where he hosts a Jazz music show where the question had come up as to whether he had abandoned his reggae roots.
Stann decided a good way to address this question might be to stage a press conference which he could then share via email and social media to his fans. This is a perfect solution for any business that wants to disseminate news in a compelling and emotionally effective manner.
The press conference set-up adds a sense of urgency and importance to your message. Click to see if Stann has turned his back on Reggae.
Call to let us help you stage a video press conference for you or your business.
This trade show conference video production features authors and exhibitors at the 2014 Romantic & Erotic Book Fair in Chicago. The video was produced by RenoWeb for AuthorsBroadCast.com as content for the “Authors Showcase” TV program broadcast weekly on Chicago cable channel 25.
Producing similar video for your trade show, conference or convention can “extend the experience” of your event by allowing you to share highlights with those who were unable to attend and by creating newsworthy content that you and your exhibitors can share with your email list and social media contacts.
Call Reno Lovison at (773) 989-1960 to find out how we can help you at your next event, large or small. We are based in Chicago which makes us a perfect choice for Chicagoland or Midwest events.
Here is a video we produced for Music Educators Marketplace while they were exhibiting at the Music Teachers National (MTNA)Conference in Chicago.
Owner Karen Koch gives a tour of their products and thus extends the value of their exhibit investment.
When your product line is nicely displayed all in one place at a trade show or convention, it is a perfect time to give a quick overview of what you have to offer.
It is also typically a time when your most knowledgeable staff is on hand as well, such as salespeople, manufacturers, product developers and other subject matter experts who can provide valuable insight to viewers.
The finished video can be used as a part of a press release to announce your participation in the event; it can be embedded on your own website to give your visitors a better idea of your product line ore service; and it can be served on public video sites such as youtube. All of these actions have the potential to enhance search engine optimization (SEO), inform prospects and drive more traffic your way.
If you are in Chicago at McCormick Place, Rosemont Convention Center or one of the downtown, Midway or O’Hare area meeting hotels, call me to discuss how we can extend your reach and extend your investment via video.
This video shows teaching aids and other products such as games, flash cards and books of interest to piano teachers and other music educators. All of the items presented are distributed by Music Teachers Marketplace and most are developed and produced by experienced music teachers. Visit their website to learn more.
I do some marketing consulting for a music publisher, and on the spur of the moment decided to make some quick ad hoc videos with a few composers and arrangers who attended a recent conference. It occurred to me that trade shows, conventions and conferences are a perfect time to “pick the brain” of some of your company or industry experts because they are all available in one place. In this example it was an opportunity for one of the composers to give us a little insight into why he included the arrangements he included in this current collection of music for jazz piano students.
Think about who the experts are in your company, organization or industry and consider getting video clips that you can use to further the understanding of your products or services. Then brand and use them in your marketing materials.
This is an excerpt from a two day event for and about people who are hearing impaired. It was a two camera shoot. In post-production we combined a visual of the speaker as well as the person who was transliterating for those who could not hear. In addition we laid in a caption track as well as PowerPoint slides as needed. The final edited product was distributed as a set of DVDs. We also designed and executed the cover art, managed the duplication and delivered a finished packaged product to the client. This was 12 hours of video in a 6 DVD Set.
The Romantic Times RT Book Lovers Fair is a book event for authors and publishers of Romance Novels held in Chicago 2012. The video content was used as content for the Authors Showcase TV show broadcast weekly Thursday evenings on Chicago cable channel 25. This episode was underwritten by TheNextBestSeller.TV