Recent changes to the Facebook algorithm means that your video content will get priority attention in your reader’s newsfeed.
But you have to do it right. Which means it has to be engaging content, not just promotional or sales oriented.
Timely topics, holiday messages, shared ideas and testimonials are a good place to start.
Experiment with FacebookLive as well as pre-produced and extemporaneous videos.
Don’t be obsessed with perfection. Stress authenticity, vulnerability and humor.
Here is an excellent article with a number of good tips on this topic.