Here is a video we produced for Music Educators Marketplace while they were exhibiting at the Music Teachers National (MTNA)Conference in Chicago.
Owner Karen Koch gives a tour of their products and thus extends the value of their exhibit investment.
When your product line is nicely displayed all in one place at a trade show or convention, it is a perfect time to give a quick overview of what you have to offer.
It is also typically a time when your most knowledgeable staff is on hand as well, such as salespeople, manufacturers, product developers and other subject matter experts who can provide valuable insight to viewers.
The finished video can be used as a part of a press release to announce your participation in the event; it can be embedded on your own website to give your visitors a better idea of your product line ore service; and it can be served on public video sites such as youtube. All of these actions have the potential to enhance search engine optimization (SEO), inform prospects and drive more traffic your way.
If you are in Chicago at McCormick Place, Rosemont Convention Center or one of the downtown, Midway or O’Hare area meeting hotels, call me to discuss how we can extend your reach and extend your investment via video.
This video shows teaching aids and other products such as games, flash cards and books of interest to piano teachers and other music educators. All of the items presented are distributed by Music Teachers Marketplace and most are developed and produced by experienced music teachers. Visit their website to learn more.
This is a video produced for fun at the Ravenswood Artwalk in Chicago. The idea was to demonstrate the clash or maybe the merger of art and commerce. I asked a number random artists who I encountered to “Show me their business card”. As the author of “Turn Your Business Card Into Business” I thought it would be interesting to see how artists as entrepreneurs use business cards to promote the entrepreneurial aspect of their artistic activities. It’s also interesting because you can say that business cards are a visual medium so it is interesting to see how visual artists choose to represent themselves on these small “canvases.”
This is an example of a product video produced for Superscope Technologies to introduce their new PSD450 Mark II digital recorder. It was shot at The Lake Shore Music Studio, Chicago featuring (my wife) Julie Lovison and one of her talented piano students.
Showing your product in action is a compelling way to demonstrate its features. This digital recorder has a number of useful applications, one of which is the value of recording a music lesson so that both the student or teacher can review the performance and recommendations for improvement between lessons.
Chicago Artist Sandy Holubow conducts a tour of her work at a joint exhibit titled “Unforgettable Places, Memorable People” with artist Judith Roth presented by the Koehnline Museum of Art, Oakton Community College, Des Plaines, Illinois. http://sandraholubow.com .
In this case the artist originally simply wanted to preserve the experience of having her work presented at the museum, but I showed her how we could extend the experience by creating a production that was more informative and enriching than what the average gallery visitor encountered.
I edited a one hour and a 30 minute version both of which are available online and have been broadcast numerous times over several months on Chicago cable channels 19 and 21. In this way the artist’s work is presented to a larger audience over a longer period of time. This is one way in which video can extend an experience which would have otherwise been over in a week and reached only a limited amount of people.
“(Reno) I can tell you put a lot of work into this. I think you’re VERY talented, and I’m very impressed. Not just because of what I saw on the video, but because you made me feel so very comfortable, I was ABLE to talk about the works freely.”Sandra Holubow – Artist
This is a series of video I produced and edited for my wife’s piano school blog. They are what I would term “video composites” that use sections within the video frame to tell a broader story and brand the video. In each example we see a still shot of each student’s recital picture as well…