Business Articles

Volkswagen Goes All-In On Their Reputation?

How much are you willing to gamble on the essential reputation of your business? Most small business owners would not gamble much because their very life’s work is at stake. Street hustlers are willing to make exaggerated claims and falsehoods because their risk is minimal, they have little to lose. But corporate gambling is very…

When Good Social Media Marketing Goes Bad.

When creating social media buzz, be sure you are well positioned for people to know who you are, what you do, where you do it and how they can connect with you. Don’t let your social media effort take a bad turn. I was just completing my Monday morning social media perusal of Facebook and…

Video Social Media Marketing Strategy

Here is one way to create an effective video social media marketing strategy. The task here was to create several videos that would provide multiple points of entry to the client’s website. The objective is to promote the brand while enhancing the client’s youtube channel presence, and improve overall search engine optimization (SEO) through social…

Is Video Part of Your Content Marketing Strategy?

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.*  More and more companies are changing the emphasis of their marketing communication strategy away from printed words alone in favor of…

Video in Your PR Campaign

I recently had a nice conversation with Sally Chapralis about the use of video as part of your PR campaign.Sally is a fellow Midwest Writers Association member and Chicago area PR writer / consultant. We touched on a number of ideas including submitting video with your pitches to media outlets; creating video to be used…

Video Views Not All About the Numbers

When judging success regarding your video it is not all about the numbers or going viral. Big brands want to produce video that gets shared and viewed by tens of thousands of people. Of course that is fun and exciting; but most small businesses only need their video to be seen by a targeted group…