Articles

When Good Social Media Marketing Goes Bad.

When creating social media buzz, be sure you are well positioned for people to know who you are, what you do, where you do it and how they can connect with you. Don’t let your social media effort take a bad turn. I was just completing my Monday morning social media perusal of Facebook and…

Video Social Media Marketing Strategy

Here is one way to create an effective video social media marketing strategy. The task here was to create several videos that would provide multiple points of entry to the client’s website. The objective is to promote the brand while enhancing the client’s youtube channel presence, and improve overall search engine optimization (SEO) through social…

We Are More Than Video Production

You can find and hire any number of video production companies with cameras and equipment to capture your content. In fact you might be thinking that you can shoot a video yourself. But we are more than simply a production company. With over 25 years of marketing experience we provide a complete video communication strategy package from concept to web display. We help you craft your message and refine your delivery so that you present a clear concise message that will produce the results you desire.

“I prefer a natural approach to video” says Reno Lovison, Executive Producer. “I want you to sound like a real person having a conversation with the viewer. I will help you achieve that authentic tone and listen to be sure you are answering the questions and providing the information your web visitors need in order to make a decision to do business with you, buy your product or otherwise engage with you and/or you company.”

Watch some of our video samples, read about our marketing services, then give a call or send an email to begin a conversation about your project and our communication needs.

Chicago Commercial Cable Video Production

Since 2012 we have produced two broadcast television series for Chicago cable channel 25 which provides a cost sensitive alternative for video producers who provide COMMERCIAL  CONTENT. This is different from CANTV (Channels 19 & 21) cable access that provides a broad array of NON-COMMERCIAL content. To be clear – – on channel 25 you…

Video Splash Page Production

We can create a Video Splash Page that will help you convert more sales for your product, service or special event. Take a look at this example that uses a video supplied by our client which we edited and formatted to emphasize their message. Click on our Putting Your Video in Context category to see…

Is Video Part of Your Content Marketing Strategy?

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.*  More and more companies are changing the emphasis of their marketing communication strategy away from printed words alone in favor of…

Tell Your Web Visitors What You Do

This video was produced to promote an online business seminar. It’s important when your visitors come to your website that they can immediately understand what you have to offer. A video like this can give your message quickly and effectively. We typically describe this type of video as the website “essential video” that quickly tell…

Video Ideas for Writers, Authors & PR Practitioners

Seminar Presented by Reno LovisonSome ideas on how to use video to extend your message and promote your practice if you are a professional writer, public relations practitioner or author. This is a short 12 minute video  excerpt of a 90 minute program “Beyond the Printed Word” presented for the Midwest Writers Association at the…

Modern Product Page – Excerpt from Website Magazine

To make the virtual shopping experience even more realistic, retailers should add videos to their product pages. Videos are not only more informative than images, but they also provide consumers with a better idea of how a product works and how it looks when it’s in-use. Fitbit, for example, offers short videos on its product…

Business Networking Event at the Roots Room

As the author of “Business Card to Business” I moderate a monthly general business networking group in Chicago. This month we gathered at the Roots Room which is a local artist development center providing a venue for up and coming musicians. The room is also available for parties and special events. This month we used…