Articles

Arranger Talks About His Collection of Compositions “Say It With Music”

Musical pedagogue Dr. James Lyke, Professor Emeritus, University of Illinois talks about his collection of piano arrangements based on the songs of Irving Berlin. The collection “Play it With Music” is published by Lee Roberts Music Publications and is distributed through Hal Leonard Music. We produced this somewhat impromptu video onsite LIVE at the 2015 MTNA Conference in Las Vegas, NV. Dr. Lyke’s description of the pieces is accompanied on the piano by his co-arranger and collaborator Geoffrey Haydon.

This is a good example of how to take advantage of the resources at a trade show or conference to promote your products. It is often a perfect time when all of the knowledgeable stakeholders are available in one place and the venue offers an active and energetic backdrop for your production.

Hi Reno,

Geoff put me onto the YouTube video of Say It With Music. I thought it was great! Thanks for putting together that amazing video. I usually don’t like to see or hear myself, but this time, I did.

All the best,
Jim

“War Chant” Musical Composition and Interpretive Dance

War Chant composed by Janice Misurell-Mitchell uses Angela Jackson’s poem “The War Chant of the Architect”. Performed at Six Degrees Composers Concert February 12, 2016. Sherwood Auditorium, Chicago. Cristal Sabbagh, dancer choreographer. Steve Butters, percussion. In this video we were hired to primarily record the concert but this specific number included a dance sequence which…

Volkswagen Goes All-In On Their Reputation?

How much are you willing to gamble on the essential reputation of your business? Most small business owners would not gamble much because their very life’s work is at stake. Street hustlers are willing to make exaggerated claims and falsehoods because their risk is minimal, they have little to lose. But corporate gambling is very…

When Good Social Media Marketing Goes Bad.

When creating social media buzz, be sure you are well positioned for people to know who you are, what you do, where you do it and how they can connect with you. Don’t let your social media effort take a bad turn. I was just completing my Monday morning social media perusal of Facebook and…

Video Social Media Marketing Strategy

Here is one way to create an effective video social media marketing strategy. The task here was to create several videos that would provide multiple points of entry to the client’s website. The objective is to promote the brand while enhancing the client’s youtube channel presence, and improve overall search engine optimization (SEO) through social…

We Are More Than Video Production

You can find and hire any number of video production companies with cameras and equipment to capture your content. In fact you might be thinking that you can shoot a video yourself. But we are more than simply a production company. With over 25 years of marketing experience we provide a complete video communication strategy package from concept to web display. We help you craft your message and refine your delivery so that you present a clear concise message that will produce the results you desire.

“I prefer a natural approach to video” says Reno Lovison, Executive Producer. “I want you to sound like a real person having a conversation with the viewer. I will help you achieve that authentic tone and listen to be sure you are answering the questions and providing the information your web visitors need in order to make a decision to do business with you, buy your product or otherwise engage with you and/or you company.”

Watch some of our video samples, read about our marketing services, then give a call or send an email to begin a conversation about your project and our communication needs.

Chicago Commercial Cable Video Production

Since 2012 we have produced two broadcast television series for Chicago cable channel 25 which provides a cost sensitive alternative for video producers who provide COMMERCIAL  CONTENT. This is different from CANTV (Channels 19 & 21) cable access that provides a broad array of NON-COMMERCIAL content. To be clear – – on channel 25 you…

Video Splash Page Production

We can create a Video Splash Page that will help you convert more sales for your product, service or special event. Take a look at this example that uses a video supplied by our client which we edited and formatted to emphasize their message. Click on our Putting Your Video in Context category to see…

Is Video Part of Your Content Marketing Strategy?

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.*  More and more companies are changing the emphasis of their marketing communication strategy away from printed words alone in favor of…

Tell Your Web Visitors What You Do

This video was produced to promote an online business seminar. It’s important when your visitors come to your website that they can immediately understand what you have to offer. A video like this can give your message quickly and effectively. We typically describe this type of video as the website “essential video” that quickly tell…