Articles

Reno Lovison Marketing Takes on SEAC Client

Reno Lovison Marketing (RLM) is happy to announce that we have taken on the South-East Asia Center (SEAC) as a marketing client. RLM will be assisting SEAC to increase participation and raise awareness of the many social service programs they provide. SEAC is located in Chicago’s Uptown neighborhood and includes an afterschool and summer program…

Multiple Videos from One Production Session

Here are two examples where we were able to create multiple short videos from one production session. These projects were produced in conjunction with our client DoorCountyNavigator.com who provides travel information for visitors to Door County Wisconsin across multiple communication and social media platforms. Liberty Square In this first case we recorded the business owner giving a…

Karawane | Music Performance With Artistic Video Enhancement

This music video production was another enjoyable opportunity to work with flutist, composer and performance artist Janice Misurell-Mitchell. The piece is based on the poem, “Karawane” (or Caravan), written and originally performed by Da Da poet Hugo Ball in February, 1916 at Cabaret Voltaire in Zurich; it is considered one of the first sound poems. Janice…

Public Speaker Promotional Video Production

If you are a public speaker or presenter this is an example of how we can take a few excerpts from your live presentation together with your PowerPoint slides (if applicable) and combine it with a prepared voice over to create a nice promotional video production that will provide meeting planners and other potential prospects with an idea of the material you will cover as well as a taste of your presentation style. A video  like any of these is a must have for every professional public speaker.

The public relations director for speaker and former NFL player Dr. Robert Watts provided me with a number of video clips that I edited and assembled in to the promo video below.

In the sample below the speaker provided us with a few clips and his biographical information to produce this promotional video.

In this sample we used excerpts from a keynote address to sample the speaker’s message.

Facebook LIVE Video Production

For about ten years I have been shooting a lot of hospitality related video in the summer on behalf of my client DoorCountyNavigator.com. This year we began to experiment with LIVE Facebook video. If you are not up-to-speed with this I’ll briefly explain that FB allows users to broadcast LIVE video via their FB app…

Arranger Talks About His Collection of Compositions “Say It With Music”

Musical pedagogue Dr. James Lyke, Professor Emeritus, University of Illinois talks about his collection of piano arrangements based on the songs of Irving Berlin. The collection “Play it With Music” is published by Lee Roberts Music Publications and is distributed through Hal Leonard Music. We produced this somewhat impromptu video onsite LIVE at the 2015 MTNA Conference in Las Vegas, NV. Dr. Lyke’s description of the pieces is accompanied on the piano by his co-arranger and collaborator Geoffrey Haydon.

This is a good example of how to take advantage of the resources at a trade show or conference to promote your products. It is often a perfect time when all of the knowledgeable stakeholders are available in one place and the venue offers an active and energetic backdrop for your production.

Hi Reno,

Geoff put me onto the YouTube video of Say It With Music. I thought it was great! Thanks for putting together that amazing video. I usually don’t like to see or hear myself, but this time, I did.

All the best,
Jim

“War Chant” Musical Composition and Interpretive Dance

War Chant composed by Janice Misurell-Mitchell uses Angela Jackson’s poem “The War Chant of the Architect”. Performed at Six Degrees Composers Concert February 12, 2016. Sherwood Auditorium, Chicago. Cristal Sabbagh, dancer choreographer. Steve Butters, percussion. In this video we were hired to primarily record the concert but this specific number included a dance sequence which…

Volkswagen Goes All-In On Their Reputation?

How much are you willing to gamble on the essential reputation of your business? Most small business owners would not gamble much because their very life’s work is at stake. Street hustlers are willing to make exaggerated claims and falsehoods because their risk is minimal, they have little to lose. But corporate gambling is very…