Articles

Artist Profile Video Production

If you are an artist, people are likely first drawn to your work but they soon want to know more about you. They want to understand a little about your technique and something about why you do what you do. This is true about musicians, actors, and visual artists as well as other creative individuals.…

Multiple Videos from One Production Session

Cost Saving Social Media Video Marketing Tip We are always looking for ways to offer lower cost to our clients by finding some economy of scale when producing video. One of the best strategies we have found is to create multiple videos during one video production session. Here are three case histories where we were…

Theater Reviews Chicago Area

It has been my pleasure to write as a theater reviewer for Chicago Theater and Arts operated by Jody Jacobs. We are both members of Midwest Writers Association which is a group of professional writers and nonfiction authors. Jody has been a professional travel and theater writer for many years. Most of my professional writing…

How to Repurpose Blog Posts and Find Social Media Opportunities | Content Creation

An effective strategy to utilize social media begins with content creation. One way to tackle this task is to find a newsworthy story or topic and see how many ways you can repurpose it. Begin with the “long form” content first. That is usually an article or a blog post.  The number one rule is to write as naturally as possible.
Start with your core story. This can be an experience you had, a case history, or some useful information you want to share.

Reno Lovison Marketing Takes on SEAC Client

Reno Lovison Marketing (RLM) is happy to announce that we have taken on the South-East Asia Center (SEAC) as a marketing client. RLM will be assisting SEAC to increase participation and raise awareness of the many social service programs they provide. SEAC is located in Chicago’s Uptown neighborhood and includes an afterschool and summer program…

Karawane | Music Performance With Artistic Video Enhancement

This music video production was another enjoyable opportunity to work with flutist, composer and performance artist Janice Misurell-Mitchell. The piece is based on the poem, “Karawane” (or Caravan), written and originally performed by Da Da poet Hugo Ball in February, 1916 at Cabaret Voltaire in Zurich; it is considered one of the first sound poems. Janice…

Public Speaker Promotional Video Production

If you are a public speaker or presenter this is an example of how we can take a few excerpts from your live presentation together with your PowerPoint slides (if applicable) and combine it with a prepared voice over to create a nice promotional video production that will provide meeting planners and other potential prospects with an idea of the material you will cover as well as a taste of your presentation style. A video  like any of these is a must have for every professional public speaker.

The public relations director for speaker and former NFL player Dr. Robert Watts provided me with a number of video clips that I edited and assembled in to the promo video below.

In the sample below the speaker provided us with a few clips and his biographical information to produce this promotional video.

In this sample we used excerpts from a keynote address to sample the speaker’s message.

Facebook LIVE Video Production

For about ten years I have been shooting a lot of hospitality related video in the summer on behalf of my client DoorCountyNavigator.com. This year we began to experiment with LIVE Facebook video. If you are not up-to-speed with this I’ll briefly explain that FB allows users to broadcast LIVE video via their FB app…